Walking and cycling are popular activities with several well known recreational routes across the AONB including the Strawberry Line (National cycle route 26), Limestone Link, The Mendip Way, Monarchs Way, and West Country Way (National Cycle Route 3). The Mendip Hills are also visited for their historical interest and for the wild and tranquil areas that provide opportunity for quiet enjoyment including bird watching.
Businesses which run outdoor activities are an important part of the Mendip Hills rural economy bringing in nearly £6 million, with a further £1.46 million being spent locally by those businesses. Such businesses include climbing, caving, abseiling, bushcraft, archery, mountain biking and fishing.